About BeautyLand · One-stop beauty growth company

One universe. Every beauty service.

BeautyLand sits at the centre of everything a beauty brand needs to grow — from the first product idea to the first investor cheque. Hover a planet to explore it.

AURAVEDIC BEAUTYAEGTE LIFESCIENCEGLOWKEYSHRAVAHA BEAUTYMURSHMALLOW SKINLIGHT UP BEAUTYEARTH RHYTHMWILDFLOWER NATURALSFEEL FUSIONLAB ESSENSIASILLIMA SKIN CAREINZORA SKIN

Who We Are

Built for beauty. Only beauty.

BeautyLand is a beauty and skincare growth company based in Gurugram, India. We work only with beauty, skincare, haircare and personal-care brands — across India, the US and Australia.

Most beauty brands don't fail because of their product. They fail because of how they grow online. So we built one team that covers the whole journey: research, launch, store, creatives, ads, creators, retention — and now funding.

Mission

Give every beauty founder the growth systems that category leaders use — without hiring five agencies.

Vision

Become the one place a beauty brand goes to launch, grow and raise — from India to the world.

AB
“I started BeautyLand after years inside the beauty industry. The pattern was always the same: great products, weak growth. We exist to fix that — with the exact systems beauty brands need to go from first product to category leader.”
Aditya BhardwajFounder & CEO, BeautyLand Instagram ↗

Our Journey

From one founder to a beauty universe.

Every chapter added one more thing beauty brands kept asking us for.

2018–19
2018–19

BeautyLand begins

Aditya starts BeautyLand in Gurugram after years inside the beauty industry — with one focus: help beauty brands grow online.

FoundedGurugram
2020
2020

The paid media engine

Meta and Google Ads for D2C beauty brands. Revenue-first reporting from day one.

Meta AdsGoogle Ads
2021
2021

Creatives go in-house

Our own creative and UGC team, led by a 12-year design lead — because ads are only as good as their hooks.

UGCStaticsVideo
2022
2022

Stores that convert

Shopify development and CRO join the stack. Traffic and store finally run by one team.

ShopifyCRO
2023
2023

Our own brands

We launch our own brands — Moly The Beauty and LumiArabia — and test every playbook on ourselves first.

Moly The BeautyLumiArabia
2024
2024

Going global

Beauty brands from the US and Australia join. 70+ brands across three countries.

IndiaUSAustralia
2025
2025

Launch & sourcing

LaunchPro for new product launches and BeautyLand India — a B2B marketplace for beauty sourcing.

LaunchProB2B marketplace
2026
2026

The one-stop beauty universe

₹4Cr+ managed monthly, ₹12Cr+ partner revenue a month — and Capital Connect, where beauty founders meet investors.

Capital ConnectFunding
Next chapter → you

The BeautyLand Pipeline

Idea to investor. One team.

Every service connects to the next. Start anywhere — or run the whole pipeline with us.

❋01
Idea

Product Launch

LaunchPro trend radar: search demand, CPC bids and views across markets — before you manufacture.

Trend researchPositioningPackaging
Explore →
⬢02
Source

B2B Sourcing

Find manufacturers, packaging and ingredients through the BeautyLand India marketplace.

ManufacturersPackagingIngredients
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⬡03
Build

Shopify Store

CRO-first Shopify stores with bundles, tracking and product pages that answer every objection.

Store designCROSpeed
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◇04
Create

Creative & UGC

Hook-first UGC, static and video ads — 30 to 60+ creatives every month.

UGCStaticsVideo
Explore →
◈05
Acquire

Paid Ads

Meta + Google Ads with a 3.2x average ROAS across our beauty brands.

MetaGoogleTracking
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✦06
Amplify

Influencers

Seeding and paid collabs with beauty creators, tracked on orders.

SeedingCollabsWhitelisting
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◎07
Engage

Social Media

Instagram content, Reels and community that make your profile convert.

ReelsCarouselsCommunity
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⬟08
Compound

SEO

Rank for the concerns and ingredients your buyers search every day.

KeywordsTechnicalContent
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⊕09
Retain

Retention

Email and WhatsApp journeys that turn first orders into repeat buyers.

EmailWhatsAppLTV
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₹10
Raise

Funding & Investors

Capital Connect: sharpen your deck and meet investors who understand beauty.

Deck reviewInvestor intros
Explore →

What We Believe

Six rules we work by.

01

Beauty only

We say no to every other category. Depth beats breadth.

02

Revenue over reach

We report in orders, ROAS and profit — not impressions.

03

One team, end to end

Store, creatives, ads and retention under one roof.

04

No lock-in

We earn next month by delivering this one.

05

Test on ourselves first

Our own brands are where new playbooks start.

06

Founders first

Direct access, WhatsApp support, straight answers.

70+Beauty brands
₹4Cr+Ad spend managed / month
₹12Cr+Partner revenue / month
3.2xAverage ROAS
25K+Orders delivered
3Countries

Founder Stories

★★★★★
“Working with Aditya and the BeautyLand team has been a game-changer for our skincare brand. Their deep understanding of the skincare market is genuinely unmatched.”
Meenakshi GaneshFounder, Light Up Beauty
★★★★★
“BeautyLand's paid ads strategy took us from struggling with ad spend to 25,000+ fulfilled orders. They take real ownership of your brand.”
Ravi SharmaFounder, Shravaha Beauty
★★★★★
“Aditya and his team have an unmatched understanding of the beauty market. They understood Auravedic's positioning immediately and delivered a 300% ROAS improvement.”
Philip AlexanderCo-Founder, Auravedic Beauty
★★★★★
“They're not just an agency — they're a genuine extension of our growth team.”
Rupali SharmaFounder & CEO, Aegte Lifescience
Join the BeautyLand universe

Let's Build
Your Beauty Brand.

Book a free 30-minute call with our founder. Wherever you are in the journey — idea, launch, scale or raise — we'll show you the next step.

Beauty-only teamIdea to investorIndia · US · Australia