ROAS stuck below 2x
You spend more every month but revenue doesn't keep up. Every time you scale, the account breaks.
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Meta Ads · Google Ads · Beauty OnlyAd Spend
That Pays Back.
₹4Cr+ managed every month for 70+ beauty and skincare brands. We scale what works, kill what doesn't, and report in revenue — not reach.
★★★★★Trusted by 70+ beauty founders across India
Ad Account · Last 30 DaysLive
ROAS3.2x▲ avg
Spend₹4Cr+monthly
Revenue₹12Cr+monthly
300%ROAS lift · Auravedic
₹82Lin one month · Glowkey
₹4Cr+Monthly Ad Spend
3.2xAverage ROAS
70+Beauty Brands
25K+Orders Delivered
AURAVEDIC BEAUTYAEGTE LIFESCIENCEGLOWKEYSHRAVAHA BEAUTYMURSHMALLOW SKINLIGHT UP BEAUTYEARTH RHYTHMWILDFLOWER NATURALSFEEL FUSIONLAB ESSENSIA
Real Dashboards
Screenshots, not promises.
Straight from our clients' Ads Manager and Shopify dashboards. Hover to pause, click to zoom.
Sound Familiar?
Spending more. Earning less.
Creative fatigue in 10 days
One winning ad carries the account, then dies. No pipeline of new angles to replace it.
Agency doesn't get beauty
Your skincare brand is run like a fashion store. Wrong audiences, wrong hooks, wrong offers.
Tracking you can't trust
Meta says one number, Shopify says another. Nobody knows what's actually working.
Reports full of reach
Impressions, CPM, CTR — but no clear answer to "how much profit did we make?"
Traffic lands, nobody buys
Great ads sending people to a product page that doesn't answer their questions.
Where We Run Ads
Every platform your buyer scrolls.
◈
Advantage+ Shopping
Broad, AI-led campaigns fed with the right creatives and exclusions for beauty buyers.
◎
CBO / ABO testing
Structured creative and audience tests with clear kill-and-scale rules.
✦
Retargeting ladders
Viewers, cart abandoners and past buyers each get a different message and offer.
◇
Partnership ads
Creator content run from creator handles — usually cheaper clicks and higher trust.
⬡
Catalogue ads
Dynamic product ads for your full range, with clean feeds and custom overlays.
⊕
Launch & sale bursts
Festive, sale and new-launch campaigns planned weeks ahead.
⬟
Search campaigns
Capture people searching "serum for pigmentation", "vitamin C for oily skin" and your brand name.
◈
Performance Max
PMax with separate asset groups per hero product and strong audience signals.
⬡
Shopping feeds
Optimised titles, images and attributes so your products show up for the right searches.
◎
YouTube & Demand Gen
Video and visual ads that build demand at a lower cost than Meta.
✦
Brand protection
Stop competitors from buying your brand name and taking your customers.
⊕
Negative keyword hygiene
Weekly search term cleanup so budget isn't wasted on irrelevant searches.
◈
Pixel + CAPI
Server-side tracking so Meta sees more of your purchases, even with iOS limits.
⬟
GA4 + Google tags
Enhanced conversions and clean GA4 events for accurate Google reporting.
◎
UTM discipline
Every ad, creator and email tagged so you know exactly where sales came from.
⬡
Shopify reconciliation
Ad platform numbers checked against real Shopify orders every week.
✦
Profit dashboard
ROAS, CAC, AOV and contribution margin in one place.
⊕
COD & RTO view
COD share and return-to-origin tracked, so you scale real revenue, not cancelled orders.
What You Get
One team. Full funnel.
01
Account audit & rebuild
Full restructure of prospecting, retargeting and retention campaigns.
02
30–60+ creatives / month
Statics, UGC and video from our in-house team to beat fatigue.
03
Daily optimisation
Bids, budgets and audiences checked every day — not once a week.
04
A/B testing framework
Hooks, offers, formats and landing pages tested every week.
05
Landing page input
CRO recommendations for the pages your ads send traffic to.
06
Competitor tracking
Ad library monitoring of your top competitors' angles and offers.
07
Weekly reports
Revenue, ROAS, CAC and next week's plan. No vanity metrics.
08
WhatsApp support
Direct line to your account team. Fast answers, no ticket queues.
Your First 90 Days
From audit to scale.
Week 1–2
Audit & Fix
- Full account + pixel audit
- CAPI and tracking fixes
- Top 3 revenue leaks listed
Week 3–4
Rebuild
- New campaign structure live
- First creative batch launched
- Baseline ROAS set
Month 2
Test
- Weekly hook & offer tests
- Winning audiences found
- Losers cut fast
Month 3
Scale
- Budget moved to winners
- Google + Meta combined
- Profitable scale plan
Case Studies
Real brands. Real numbers.
Auravedic Beauty · IndiaMeta AdsFunnel
Tripled ROAS in 90 days with a full account rebuild.
300%ROAS lift
90Days
3xReturn
The Challenge
An Ayurvedic beauty brand with a strong product, but an ad account that couldn't hold returns as spend increased.
What We Did
- Rebuilt the ad account from the ground up
- New creative strategy around Ayurvedic positioning
- New funnel architecture from ad to checkout
Aegte Lifescience · Pan IndiaMeta + GoogleScaling
5X revenue growth in two quarters with Meta + Google.
5XRevenue
6Months
2Platforms
The Challenge
Growth had flattened. Creatives and copy weren't being tested in any structured way.
What We Did
- Full performance overhaul across Meta and Google Ads
- A/B testing framework for creatives and copy
- UGC-led creatives to lift clicks and conversions
Glowkey Skincare · IndiaPerformanceScaling
₹82 lakh revenue in a single month.
₹82LRevenue
1Month
DailyOptimisation
The Challenge
The brand was ready to scale, but needed new audiences and fresh creatives to grow without losing efficiency.
What We Did
- Aggressive scaling playbook with new audiences
- Doubled down on winning creative formats
- Daily bid and budget optimisation
Shravaha Beauty · IndiaMeta AdsUGC
Regional indie brand to category best-seller.
25K+Orders
UGCLed creative
MetaPrimary channel
The Challenge
A regional brand struggling with ad spend efficiency and unable to break out beyond its home market.
What We Did
- Aggressive performance marketing on Meta
- UGC-led creative strategy
- Scaled to 25,000+ fulfilled orders
Murshmallow Skincare · Delhi NCRMeta AdsLuxury
One of the highest-AOV skincare brands in India.
₹1,200Avg order value
LuxuryPositioning
HighIntent targeting
The Challenge
A premium product that was being sold like a mass-market one — low AOV and price-sensitive buyers.
What We Did
- Repositioned as a luxury D2C skincare brand
- High-intent audience targeting
- Elevated creative production
D2C Beauty Brand · GurugramShopify + AdsCRO
Cut customer acquisition cost by 68%.
68%Lower CAC
₹850CAC before
₹272CAC after
The Challenge
Ads were getting clicks, but too few visitors were buying — making every customer expensive.
What We Did
- Rebuilt the Shopify UX and product pages
- Rewrote ad copy to match landing pages
- Fixed the full ad-to-checkout flow
₹12Cr+Client revenue / month
3.2xAverage ROAS
5xPeak-season ROAS
8+Years in beauty
Why BeautyLand
Not another generic agency.
| BeautyLand | Generic Agency | In-house / Freelancer | |
|---|---|---|---|
| Only beauty & skincare | ✓ 70+ beauty brands | ✕ All industries | ✕ Limited exposure |
| In-house creatives | ✓ 30–60+ / month | Extra cost | ✕ Rarely |
| Meta + Google together | ✓ One team | Separate teams | Usually one |
| Shopify / CRO input | ✓ Included | ✕ | ✕ |
| Reporting | ✓ Revenue & profit | Reach & clicks | Varies |
| Lock-in contract | ✓ None | 6–12 months | — |
Founder Stories
★★★★★
“They understood Auravedic's positioning immediately and delivered a 300% ROAS improvement. Not a number we expected.”
★★★★★
“BeautyLand's paid ads strategy took us from struggling with ad spend to 25,000+ fulfilled orders.”
★★★★★
“Testing different creatives and copy led to a noticeable increase in clicks and conversions. A genuine extension of our growth team.”
★★★★★
“We were struggling to find the right mix of creatives. After partnering with BeautyLand, we saw a significant improvement in engagement and conversions.”
What ad budget do I need to start?+
Most beauty brands we work with start at ₹1.5–3L per month in ad spend. Below that, we usually recommend fixing creatives and your Shopify funnel first so every rupee works harder.
How fast will I see results?+
Tracking and account fixes show impact in 2–3 weeks. Stable, scalable ROAS usually takes 60–90 days of structured testing.
Do you work only with skincare brands?+
Yes. Only beauty, skincare, haircare and personal care. That focus is why our audiences, hooks and benchmarks work from day one.
Do I keep ownership of my ad account?+
Always. We work inside your Business Manager. Your account, your pixel, your data.
Are creatives included?+
Yes. Depending on your plan, you get 30–60+ creatives per month, plus UGC videos on Growth and Elite plans.
Is there a lock-in contract?+
No lock-in. We earn the next month by delivering this one.
Do you handle COD and RTO issues?+
Yes. We track COD share and RTO alongside ROAS, so scaling decisions are based on delivered revenue, not just orders placed.
Free 30-Minute Audit Let's Fix
Let's Fix
Your ROAS.
Book a free call with our founder. We'll audit your ad account live and show you your top 3 growth opportunities. Zero pressure.
No lock-inBeauty-only teamLive account audit