Built in-house at BeautyLand

THE AGENCYOperatingSYSTEM

Five tools that run BeautyLand end to end: leads, onboarding and billing, people and payroll, Meta Ads reporting, and one founder cockpit on top.

5Connected tools
1Flow of data
100%Built in-house
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founder.beautyland.io
Good afternoon, Aditya 👋Your whole company on one screen
🚀 Company is flying

MRR is ₹1X.XL, profit ₹1X.XL at XX% margin, 4X deals in the pipeline.

8Xhealth score
MRR₹1X.XL▲ growing
Net profit₹1X.XLXX% margin
Active clients1X+X new
Team1XX full-time · X freelancers
Revenue vs expenses12 months
Today
A
AXXXXchecked in · X late
X / XTeam
O
OXXXXoverdue client payments
₹X.XXLCollect
S
SXXXXnew clients to approve
XApprove

Illustrative preview · sample data is masked

The BeautyLand OS

Leads → clients → team → founder view

Leads CRM✦Retainer Desk✦People & Payroll✦Meta Reports✦Leads CRM✦Retainer Desk✦People & Payroll✦Meta Reports✦
Founder HQ✦AutoFlow✦ROAS alerts✦Weekly PDF reports✦Founder HQ✦AutoFlow✦ROAS alerts✦Weekly PDF reports✦

The tools

Five tools. One company.

Each one does its job well, and they all talk to each other.

Onboarding & billing · onboarding.beautyland.io

Retainer Desk

Client onboarding, monthly billing, payments and bank reconciliation for an agency that runs on retainers. Every rupee billed, collected and pending, on one screen.

Explore Retainer Desk →
OverviewThis month at a glance
+ Add client
🔔 2 new clients waiting for approvalSee all →
S
SXXXXMeta Ads · UGC · from CRM
₹7X,XXXApprove
C
CXXXXGoogle Ads · Website lead
₹4X,XXXApprove
Active clients1Xbilled this month
Billing₹1X,XX,XXXretainers + one-time
Collected₹1X,XX,XXX7X% collected
Pending₹4,XX,XXXX overdue
Revenue · 12 monthsbilled vs collected
Payment reminders
V
VXXXXDue 1 Nov
₹1,XX,XXXDue in 3d
D
DXXXXDue 20 Oct
₹7X,XXXOverdue 5d
L
LXXXXPaid 2 Oct
₹8X,XXXPaid
Sales pipeline · crm.beautyland.io

Leads CRM

A sales CRM built for beauty-brand leads. Instagram, WhatsApp, the website form and ads flow into one pipeline that assigns, prioritises and reminds on its own.

Explore Leads CRM →
PipelineEvery open deal by stage
+ Add lead
New lead3
IGPXXXX₹1.XL/mo budget
🔥 Hot
Not contacted 4Xh
ADSIXXXX₹2.XL/mo budget
🔥 Hot
WEBBXXXX₹7X,XXX/mo budget
Warm
Qualified2
IGMXXXX₹1.XL/mo budget
🔥 Hot
Follow-up overdue
HXXXX₹6X,XXX/mo budget
Warm
Meeting3
CXXXX₹1.XL/mo budget
🔥 Hot
IGVXXXX₹6X,XXX/mo budget
Warm
WEBLXXXX₹4X,XXX/mo budget
Warm
Won2
IGGXXXX₹7X,XXX/mo budget
Won
DXXXX₹1.XL/mo budget
Won
Team, attendance & pay · payroll.beautyland.io

People & Payroll

Live check-in, attendance calendar, leave, payroll and payslips for employees. Clients, payouts and weekly reports for freelancers. Everyone sees only their own data.

Explore People & Payroll →
Hi Aditya 👋Your day at BeautyLand
Today · working
10:2X:XX
In 09:3X · Out —
07:0Xworking for
Check outMinimum hours done ✓
Present1Xthis month
LateXafter 10:15
LeaveXapproved
Hours1XXhthis month
My attendanceOct
SU
MO
TU
WE
TH
FR
SA
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
This month
Attendance9X%
On time8X%
Full days9X%
CEO cockpit · founder.beautyland.io

Founder HQ

The founder’s cockpit. Billing, sales, team and expenses come in live from every tool, with a health score, P&L, B2B and NPD deal boards and a live feed of what just happened.

Explore Founder HQ →
Good afternoon, Aditya 👋Your whole company on one screen
🚀 Company is flying

MRR is ₹1X.XL, profit ₹1X.XL at XX% margin, 4X deals in the pipeline.

8Xhealth score
MRR₹1X.XL▲ growing
Net profit₹1X.XLXX% margin
Active clients1X+X new
Team1XX full-time · X freelancers
Revenue vs expenses12 months
Today
A
AXXXXchecked in · X late
X / XTeam
O
OXXXXoverdue client payments
₹X.XXLCollect
S
SXXXXnew clients to approve
XApprove
Meta Ads reporting · ads.beautyland.io

Meta Reports

Every Meta ad account we run, on one screen. Spend, revenue, ROAS, CAC, orders, CTR, CPC and CPM synced from Meta, with alerts and a weekly client report in the BeautyLand format.

Explore Meta Reports →
All accountsEvery Meta account, one screen
7DThis month
ROASX.Xx▲ vs last week
Spend₹2X.XLall accounts
Revenue₹8X.XL▲ growing
CAC₹5XXper order
Orders4,XXXpixel purchases
CTR1.XX%link clicks
CPC₹1X.XXper click
CPM₹2XXper 1,000
Spend vs revenuedaily · ROAS line
Needs attention
D
DXXXX0 purchases yesterday · check pixel
Alert
R
RXXXXROAS under target
Watch
K
KXXXXROAS up XX%
Win
5
Tools

Leads, billing, people, ads and the founder view.

1
Login each

Every teammate sees only what their role needs.

Live
Data

Everything updates on its own. No spreadsheets.

How it connects

From first lead to final P&L

A lead closes in the CRM, becomes a client in Retainer Desk, the team delivers through Payroll, Meta Reports proves the results, and Founder HQ shows the company.

Team login

Jump straight
in.

Use the account your BeautyLand admin created for you.