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Shopify · Store Design · CRO

Stores
Built To Convert.

High-converting Shopify stores built only for beauty and skincare brands. CRO-first design, fast mobile loads, and bundles that lift every order value.

★★★★★Built for 70+ beauty brands across India, US & Australia
68%lower CAC · D2C brand
₹1,200avg order value
68%Lower CAC
₹1,200AOV Achieved
70+Beauty Brands
8+Years in Beauty
AURAVEDIC BEAUTYAEGTE LIFESCIENCEGLOWKEYSHRAVAHA BEAUTYMURSHMALLOW SKINLIGHT UP BEAUTYEARTH RHYTHMWILDFLOWER NATURALSSHYR BEAUTYLAB ESSENSIA

Our Work

Stores we've built.

Hover on any store to scroll the full homepage. Click to open the full-length screenshot.

skincare-d2c-store.com
Skincare D2C Store
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydrationAnti-ageing
★★★★★ Customer reviews
Skincare D2C Store
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydration
★★★★★ Customer reviews

Skincare D2C Store

Custom Shopify theme · Mobile-first

DesignDevelopment
ayurvedic-beauty-brand.com
Ayurvedic Beauty Brand
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydrationAnti-ageing
★★★★★ Customer reviews
Ayurvedic Beauty Brand
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydration
★★★★★ Customer reviews

Ayurvedic Beauty Brand

Store redesign · CRO

CROBundles
luxury-skincare-label.com
Luxury Skincare Label
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydrationAnti-ageing
★★★★★ Customer reviews
Luxury Skincare Label
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydration
★★★★★ Customer reviews

Luxury Skincare Label

Premium theme · Brand storytelling

DesignLuxury
haircare-brand.com
Haircare Brand
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydrationAnti-ageing
★★★★★ Customer reviews
Haircare Brand
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydration
★★★★★ Customer reviews

Haircare Brand

Online Store 2.0 build

DevelopmentSpeed
clean-beauty-store.com
Clean Beauty Store
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydrationAnti-ageing
★★★★★ Customer reviews
Clean Beauty Store
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydration
★★★★★ Customer reviews

Clean Beauty Store

Routine builder · Kits & bundles

BundlesAOV
cosmetics-brand.com
Cosmetics Brand
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydrationAnti-ageing
★★★★★ Customer reviews
Cosmetics Brand
New · BestsellerGlow that
lasts.
Shop Now
AcnePigmentationHydration
★★★★★ Customer reviews

Cosmetics Brand

Landing pages for ads

Landing pagesCRO

Store Results

Real stores. Real numbers.

Screenshots from Shopify analytics, PageSpeed reports and checkout funnels of the stores we build and optimise.

D2C Brand, Gurugram 68% lower CAC
D2C Brand, Gurugram 68% lower CAC
CAC before → after ₹272 from ₹850
CAC before → after ₹272 from ₹850
Murshmallow Skincare ₹1,200 AOV
Murshmallow Skincare ₹1,200 AOV
Beauty brands served 70+ brands
Beauty brands served 70+ brands
Orders delivered 25K+ orders
Orders delivered 25K+ orders

Sound Familiar?

Traffic comes in. Sales don't.

✕

Conversion rate under 1.5%

Visitors land, scroll and leave. Your ads are paying for traffic your store can't close.

✕

Customers buy one product

No bundles, no routines, no upsells. Every order stays small.

✕

Slow mobile store

Heavy apps and oversized images. Most beauty buyers shop on mobile — and they don't wait.

✕

Product pages that don't sell

No ingredients, no results, no how-to-use. Buyers leave with unanswered questions.

✕

Template store, no identity

Your store looks like every other skincare brand using the same free theme.

✕

Checkout drop-off

Carts get abandoned at shipping, COD or payment — and nobody knows why.

What We Build

End-to-end Shopify.

◈

Custom theme design

Premium, on-brand design built for how beauty buyers shop — mobile first.

◇

Homepage storytelling

Hero, bestsellers, concerns, ingredients, reviews — in the order buyers need them.

⬡

Product page system

Ingredients, results, how-to-use, reviews and FAQs structured to answer every objection.

◎

Collection pages

Shop by concern, skin type and routine — so buyers find the right product fast.

✦

Brand & visual system

Colours, type and components that make your store unmistakably yours.

⊕

Landing pages for ads

Dedicated pages matched to each ad angle — higher conversion than the homepage.

⬟

Online Store 2.0 build

Section-based themes you can edit yourself from the Shopify editor.

◈

Custom Liquid sections

Before/after sliders, ingredient explorers, routine builders — built custom, not bolted on.

⬡

Bundles & upsells

Kits, BOGO, routine bundles and post-purchase offers that lift AOV.

◎

Store migration

Move from WooCommerce, Wix or another theme without losing SEO, products or orders.

✦

App setup & integration

Reviews, WhatsApp, COD, shipping and email apps set up and connected properly.

⊕

Tracking setup

Meta Pixel + CAPI, GA4 and Google tags installed and tested before launch.

◈

CRO audit

Heatmaps, funnel drop-off analysis and a prioritised fix list for your store.

⬟

Speed optimisation

App cleanup, image compression and code fixes for faster mobile loads.

◎

Checkout optimisation

Fewer steps, trust badges, COD and prepaid nudges to reduce drop-off.

⬡

A/B testing

Product page, offer and layout tests — winners stay, losers go.

✦

Trust & social proof

Reviews, UGC, certifications and guarantees placed where they convert.

⊕

Monthly CRO retainer

Ongoing tests and improvements after launch, not just a one-time build.

Every Store Includes

Launch-ready. Day one.

01

Mobile-first design

Designed for the phone first — where most beauty buyers shop.

02

Speed-optimised theme

Lean code, compressed images and only the apps you need.

03

Conversion product pages

Every page built to answer objections and close the sale.

04

Bundles & upsells

AOV boosters set up from day one.

05

Tracking installed

Pixel, CAPI and GA4 tested before you spend on ads.

06

SEO basics

Clean URLs, meta tags, schema and redirects in place.

07

Editable sections

Change banners, text and products yourself — no developer needed.

08

Launch support

Post-launch fixes, training video and WhatsApp support.

How We Build

From brief to launch.

Week 1

Discover

  • Brand, audience and competitor review
  • Store audit (if you have one)
  • Sitemap and page plan
Week 2

Design

  • Homepage + product page designs
  • Mobile and desktop views
  • One round of revisions included
Week 3–4

Build

  • Theme development
  • Apps, bundles and tracking
  • Speed optimisation
Week 5

Launch

  • QA on real devices
  • Go live + redirects
  • Training and handover

Case Studies

Stores that sell.

D2C Beauty Brand · Gurugram results
D2C Beauty Brand · GurugramShopify + AdsCRO

Cut customer acquisition cost by 68%.

68%Lower CAC
₹850CAC before
₹272CAC after

The Challenge

Ads were getting clicks, but too few visitors were buying — making every customer expensive.

What We Did

  • Rebuilt the Shopify UX and product pages
  • Rewrote ad copy to match landing pages
  • Fixed the full ad-to-checkout flow
Auravedic Beauty · India results
Auravedic Beauty · IndiaFunnelMeta Ads

New funnel from ad to checkout. ROAS tripled in 90 days.

300%ROAS lift
90Days
FullFunnel rebuild

The Challenge

Strong product, but the path from ad click to checkout was leaking buyers at every step.

What We Did

  • New funnel architecture from ad to checkout
  • Creative strategy around Ayurvedic positioning
  • Rebuilt the ad account alongside the funnel
70+Beauty brands
68%Lower CAC achieved
₹1,200AOV achieved
8+Years in beauty

Tools & Apps

Built on the right stack.

S
ShopifyStore platform
S
Shopify PlusScaling brands
L
LiquidCustom sections
O
Online Store 2.0Editable themes
M
Meta Pixel + CAPIAd tracking
G
GA4Analytics
K
KlaviyoEmail flows
W
WhatsAppCart recovery
R
RazorpayPayments
S
ShiprocketShipping
J
Judge.meReviews
H
HotjarHeatmaps

Packages

Pick your build.

CRO Audit

For live stores with traffic but low conversion.

Custom Quoteone-time · ~1 week
  • Full store + funnel audit
  • Heatmap & drop-off analysis
  • Prioritised fix list
  • Walkthrough call
Get Audit
Most Popular

Store Build

A complete, conversion-ready Shopify store for your beauty brand.

Custom Quoteone-time · 3–5 weeks
  • Custom theme design
  • Home, collection & product pages
  • Bundles & upsells setup
  • Tracking + SEO basics
  • Apps setup & integration
  • Launch support
Start My Store

Build + Growth

Store build plus ongoing CRO, ads and creatives from one team.

Let's Talkstore + monthly retainer
  • Everything in Store Build
  • Monthly CRO & A/B tests
  • Meta + Google Ads
  • Creatives & UGC
  • Dedicated account manager
Let's Talk

Why BeautyLand

Not just a developer.

BeautyLandFreelancerGeneric Agency
Only beauty & skincare✓ 70+ beauty brands✕✕ All industries
CRO-first design✓ Built to convertLooks onlySometimes
Ads + store together✓ One team✕Separate teams
Tracking setup✓ Pixel, CAPI, GA4BasicExtra cost
Post-launch support✓ IncludedLimitedPaid tickets
You can edit it yourself✓ OS 2.0 sectionsVariesVaries

Founder Stories

★★★★★
“Working with Aditya and the BeautyLand team has been a game-changer for our skincare brand. We saw a significant improvement in engagement and conversions.”
Meenakshi GaneshFounder, Light Up Beauty
★★★★★
“They understood Auravedic's positioning immediately and delivered a 300% ROAS improvement. Not a number we expected.”
Philip AlexanderCo-Founder, Auravedic Beauty
★★★★★
“They're not just an agency — they're a genuine extension of our growth team.”
Rupali SharmaFounder & CEO, Aegte Lifescience

FAQ

Questions founders ask.

Still unsure? Ask us on WhatsApp →

Do you redesign existing stores or only build new ones?+

Both. Many projects are CRO rebuilds of existing stores — we keep what works and fix what leaks revenue.

How long does a Shopify build take?+

A CRO audit takes about a week. A full custom store usually takes 3–5 weeks depending on scope and how ready your content is.

Will I be able to edit the store myself?+

Yes. We build on Online Store 2.0 sections, so you can change banners, text and products from the Shopify editor. We also share a training video.

Will my SEO or product data be affected?+

No. We keep URLs and redirects intact and never touch your orders or customer data.

Do you work with Shopify Plus?+

Yes. We build and optimise stores on both Shopify and Shopify Plus.

What do you need from us to start?+

Your logo, brand guidelines (if any), product photos and descriptions. If you don't have these ready, our creative team can help.

Can you also run ads to the new store?+

Yes — that's where we're strongest. One team handles the store, ads and creatives, so the whole funnel works together.

Free Store Audit

Let's Build
Your Store.

Book a free call with our founder. We'll review your store (or your plan) live and show you the top 3 fixes that will lift conversions. Zero pressure.

Beauty-only teamCRO-first designEditable by you
Free Audit ↗ WhatsApp

Shopify Development · enquiry

Grow your brand with us

Share a few details and our team will reach out on WhatsApp with a plan for your brand.

  • Reply within 1 working day
  • Your details stay with BeautyLand only
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